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About Us


Carl F direct was established in 2005 and is a trading name of Carl F Groupco Limited. Carl F direct operates as a direct mail and e-commerce busiess.

Industry Specialists

Carl F direct specialises in industry tools, specifically tailored towards the window and door fabrication and fitting sector. Stock tools are delivered next working day allowing customers to purchase tool requirements alongside hardware orders, making Carl F Groupco the one stop shop for the window and door industry.

Uncompromising Range

A broad range of tools and work site equipment are supplied including, Power Tools, Bits / Blades / Abrasives / Hand Tools / Measuring Equipment / Health and Safety / PPE / Maintenance Products / Ventilation Solutions / Ladders and Accessories.

Carl F Groupco Limited

The parent company of Carl F direct, Carl F Groupco Limited was formed in August 2010 - the result of the merger of two long established hardware distributors who have collectively served the window and door hardware market for over 70 years. The company's main objective is to provide the industry with a wide range of high quality window and door components.


Customer service and support is integral to our business model, our aims and objectives centre on service excellence in which our dedicated sales, technical and distribution departments are committed to working together. We provide the highest level of service from initial contact through to after sale service and support. This is managed in many ways; reporting order despatch times, managing returns and setting targets for responding to customer enquiries. Our team at Carl F Groupco is therefore very important, we take training very seriously to ensure our employees are equipped to deal with enquiries quickly and efficiently.


Carl F Groupco's head office is located centrally in the UK, in Peterborough. Our modern premises are conveniently situated just minutes from the A1 providing excellent transport links across the UK. Our Scottish depot is located in Cumbernauld allowing us to provide service across Scotland, including the Highlands and Offshore Islands.